2020 brought itself with many surprises, mixed emotions, instabilities, and a lot of good learnings with the need to relook at everything we’ve done up till now. It’s once in every 100 years that the planet goes through these upheaval changes whether good or bad, right or wrong, tormenting or blissful we have to live through these defies, adapt and move on. Read More…

On the 50th week of COTT MX media player continues to be the top platform with 28.72 Million unique viewers translating to a reach of 5%. Though the bar has come down to 5 % from 6.19% which was on week 49, the Mx video player still is the top OTT platform. This week the 2nd place was taken by VOOT with 4.5%. Sony liv came in 3rd place with 3.87%, as it has come up with a new series released recently. Followed by ZEE5 by 3.12 and Disney plus HotStar by 1.91%. Read More…

Sports is the top gainer for week 50, 2020 of Chrome Data Analytics and Media data. The genre clocked a marginal growth of 0.16 per cent. In this category, DD Sports has gained the highest OTS with 97 per cent in All India 1 lakh + market. OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, digital cable, and DTH. Read More…

COTT shared the report of week 47 of OTT platforms. The OTT platforms are increasing more and more, as there are many series and movies that are coming up on these platforms. Nowadays the director and the scriptwriters are writing scripts and launching their series or movies on these platforms. Many Youtubers are also getting change to be a part of such huge platforms. Recently Mostly Sane’s (Prajakta Koli) new series Mismatched was released on Netflix. Read More…