Pankaj Krishna, founder and CEO of Chrome Data Analytics and Media, believes that the technology used by his firm is years ahead of BARC’s audio fingerprinting, for example, is like Shazam for TV channels: the Chrome app on Krishna’s phone can detect and identify channels playing on TV a few yards away within seconds.

His company’s comments on the TRAI paper pointed out that at any given time “there are over 30 channels which are actively involved in tampering the people metered homes”. Read More…

Hindi news genre is the top gainer for week 43, 2020 of Chrome Data Analytics and Media data, with a marginal growth. The genre has grown by 0.49 per cent. In this genre, ABP News has gained the highest OTS with 99.9 in the HSM excl < 1 market. OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, digital cable, and DTH. Read More…