PRODUCTS / SERVICES
BROADCAST SOLUTIONS
Chrome Ratings Plus
Chrome Plus Audio/Video
Chrome Plus Language Feed
Chrome Piracy Track (CPT)
Chrome Plus Live Monitoring
Chrome RTi
Chrome Predictive DPi
Chrome DTH
Chrome Hotel Track
Chrome DFR
Chrome Interconnexion
Chrome OAP
Chrome SES
Chrome Break Strategy
Chrome CCO
Chrome DPi
Chrome DRR
Chrome Track 2.0
Chrome Live
CRIC
Chrome Dual LCN Report
Chrome Landing Page Report
CONSUMER & BRAND ANALYTICS
Retail Track
Cine Track
Mystery Shopper Program
OOH Track
10K
Brand Track
FGD & Surveys
MEDIA & ADVERTISING SOLUTIONS
Chrome Optimal
Chrome Optimal +
Chrome Optimal
Chrome Optimal +
OUR CLIENTS
About Us
Chrome DM is a technology-driven market research firm with a Pan-India on-ground presence. As of September 2017, the organization has a team of 650+ field staff, 150+ managerial staff and 450 tele-callers speaking over 22 languages to gather data from 3300+ towns. With a presence in over 6,00,000 villages, Chrome DM also has an unprecedented reach into Rural India. Since its inception, Chrome DM has worked with some of the biggest brands across industry verticals, including Dabur, Gionee, Lava, Sony, Samsung, Government of Rajasthan, BJP, Employee Provident Fund Organization, Star India, Bureau of Energy Efficiency, Times Group, Future Group, Mercedes, Cafe Coffee Day, Zee, Soulflower & Mahindra amongst other reputed organizations, by providing them research & advisory.
LEADERSHIP
PANKAJ KRISHNA
With over 20 years of experience in the media space, Pankaj Krishna, an industry veteran, has worn many hats. Having completed his O Levels from University of London, Pankaj finished an executive education programme from Harvard Business School. While his entrepreneurial journey began in 2008, Pankaj has learnt the ropes of the media industry at some of the best brands in the business – India Today, National Geographic, Star India – before going on to be the business head of UTV India.
PANKAJ KRISHNA
Founder & CEO
Vikram Gerald
With over 26 years of experience, Vikram currently heads the Network Operations Centre comprising of 650+ field staff, 450+ call centre employees in Chrome DM. He has been associated with multiple verticals in the IT/ ITES/ Operations/ Business Development & Pre-Sales Domains. He is a Microsoft/ ITIL certified professional and has been managing teams of onsite/ offsite IT engineers, sales professionals, field staff, tele-calling executives/ TL’s/ Managers, MIS professionals and remote infrastructure management professionals during his tenure. He has been involved in design, implementation and management of IT setups in various industry verticals like Media, Retail, IT, Manufacturing, Research, MSP’s, PSU’s, etc. Vikram loves to travel & listening to music.
Vikram Gerald
Associate Vice President – Network Operations Centre
Riya Maity
Riya heads the Broadcast & Media solutions at Chrome DM, managing India and other global accounts. With over 7+ years of experience in the Broadcasting Industry, she has been integral to Chrome DM’s Broadcasting Division’s success. Prior to Chrome DM, she was briefly associated with Saatchi & Saatchi as part of client servicing, looking after brands such as British High Commission, Kenstar, Electrolux, Monte Carlo, Magic Moments and ONGC. Ever since she joined Chrome DM in 2013, Riya held a number of ascending titles, including AVP, and the current position of Business Head. She was responsible for delivering exceptional growth managing 450+ channels and other new accounts, which made her progress expeditiously to her new role of heading Broadcast & Media both. She is currently overseeing business development with major global clients heading up more data and technology projects, and revenue growth for the vertical. She also leads the team responsible for proprietary, marketing and communications spanning Brand Management, Media Management and now Consumer Insights. When away from work, Riya is passionate about traveling, literature, music as well as media.
Riya Maity
Business Head
Sreehari Parameshwaran
With over 30 years of experience, Sreehari currently heads South & West for the Optimal vertical at Chrome DM. He has been associated with Ogilvy, Group M and Havas Media. He is a Media Planner, Media Buyer and worked for various prestigious clients like Hindustan Unilever, Godfrey Philips, Reckitt Benckiser, Nike, IBM, Bosch etc. A hard-core client servicing man, he’s meticulous, detail oriented and loves un-conventional way of approach to explore innovative ideas. Sreehari is a keen reader of philosophy, a music lover and a Musafir.
Sreehari Parameshwaran
Associate Vice President – Business Development & Alliances
Kinjal Desai
Kinjal heads the Broadcasting vertical at Chrome DM. With over 11 years of experience in Telcos, DTH and Media, he is an energetic and dynamic sales manager with proven skills in key account management, negotiating complex agreements, strategic planning and relationship development. He has genuine passion for sales strategy and a well-rounded background in supporting a progressive organization, in optimizing performance and growth. Astute communicator and presenter adept at establishing rewarding relationships to benefit business growth. Kinjal has pursued his Masters from London and loves spending his Sundays on the Cricket field.
Kinjal Desai
Associate Vice President – Business Development & Alliances
Certifications
Empanelled With DAVP
One Of The Only 7 Companies In India To Be Empanelled With The Govt. Of India
Certified By Bureau Veritas
A Certified Team Of Analysts With Deep Specializations
Processes Audited By E&Y
3rd Party Audited Data Collection Processes
Empanelled With NFDC
Empanelled With GroupM
NEWS
Criminal justice: Behind Closed Doors became the top show with 81.56 million unique viewership: COTT Week 2
COTT shared its report on week 2 of 2021, where Disney+ Hotstar was the top […]
COTT week 52: Disney+ Hotstar was the top platform with 27.70 Million unique viewership
In the 52nd week of COTT Disney+ Hotstar was the top platform with 27.70 Million […]
A look at the availability of English News Brands at India Urban (OTS)
Mumbai: The below analysis is done basis OTS data sourced from Chrome DM over the […]
COTT week 51: Criminal justice was the top show with 69.55 Million unique viewers
In the 51st week of COTT MX Player continues to be the top platform with […]
As the saying goes “you don’t build a business – YOU BUILD PEOPLE- and then people build the business’’
2020 brought itself with many surprises, mixed emotions, instabilities, and a lot of good learnings […]
Chrome DM week 1: Religious genre emerges as top gainer
Religious genre is the top gainer for week 01, 2021 of Chrome Data Analytics and […]
Chrome DM data validates RepublicTV’s leadership
“Opportunity To See” or OTS is a measure in advertising media which denotes number of […]
Chrome DM week 51: Religious genre emerges as top gainer
Religious genre is the top gainer for week 51, 2020 of Chrome Data Analytics and […]
Chrome DM week 50: Sports genre emerges as top gainer
Sports is the top gainer for week 50, 2020 of Chrome Data Analytics and Media […]
Chrome DM week 49: English GEC genre emerges as top gainer
English GEC is the top gainer for week 49, 2020 of Chrome Data Analytics and […]
TESTIMONIALS
Nirmal Dayani
, ESPN Software India – 2011
“Thanks for all the help during the World Cup “
Ashok Gupta
, HDIL. – 2015
“Really appreciate the promptness”
Krishnan Kutty
, Distribution Strategy, Star India. – 2008
“We are finally able to get useable data that enables us to solve problems instantly“
Sushma Jhaveri
, Madison Communications. – 2013
“The data is extremely helpful. Chrome is outstanding in terms of data and delivery timelines.”
Satyajit Sen
, ZenithOptimedia. – 2014
“The quantum of revenue contribution marketers are getting from this part of the country, there is definitely a story to take it forward. I am really looking forward to Chrome NE data”
Vivek Srivastava
, Central Commercials at Colors – 2013
“Thanks a ton. Appreciate the prompt reverts.”
Chaitali Karia
, Network18. – 2016
“Thanks for the details. Really appreciate the prompt response.”
Rupin Nanani
, Research BBC. – 2012
“I’d like to say that the service levels have been more than satisfactory. The team has been delivering well on our expectations. Even the internal stakeholders are satisfied. So, all I’d say is ‘Thank you’ and keep up the good work.”
Rahul Johri
, Discovery Networks, APAC – 2011
“Discovery has always been well distributed, but we didn’t know where our channel was going on and off. However with Chrome we can now sit in our office and in one glance tell what is happening across markets. Chrome has also helped us refine our language offering. We have been able to do new launches in important markets based on earlier performance of our channels and Chrome has been instrumental in this.”