Chrome DM is a technology-driven market research firm with a Pan-India on-ground presence. As of September 2017, the organization has a team of 650+ field staff, 150+ managerial staff and 450 tele-callers speaking over 22 languages to gather data from 3300+ towns. With a presence in over 6,00,000 villages, Chrome DM also has an unprecedented reach into Rural India. Since its inception, Chrome DM has worked with some of the biggest brands across industry verticals, including Dabur, Gionee, Lava, Sony, Samsung, Government of Rajasthan, BJP, Employee Provident Fund Organization, Star India, Bureau of Energy Efficiency, Times Group, Future Group, Mercedes, Cafe Coffee Day, Zee, Soulflower & Mahindra amongst other reputed organizations, by providing them research & advisory.
With over 20 years of experience in the media space, Pankaj Krishna, an industry veteran, has worn many hats. Having completed his O Levels from University of London, Pankaj finished an executive education programme from Harvard Business School. While his entrepreneurial journey began in 2008, Pankaj has learnt the ropes of the media industry at some of the best brands in the business – India Today, National Geographic, Star India – before going on to be the business head of UTV India.
With over 26 years of experience, Vikram currently heads the Network Operations Centre comprising of 650+ field staff, 450+ call centre employees in Chrome DM. He has been associated with multiple verticals in the IT/ ITES/ Operations/ Business Development & Pre-Sales Domains. He is a Microsoft/ ITIL certified professional and has been managing teams of onsite/ offsite IT engineers, sales professionals, field staff, tele-calling executives/ TL’s/ Managers, MIS professionals and remote infrastructure management professionals during his tenure. He has been involved in design, implementation and management of IT setups in various industry verticals like Media, Retail, IT, Manufacturing, Research, MSP’s, PSU’s, etc. Vikram loves to travel & listening to music.
Riya heads the Broadcast & Media solutions at Chrome DM, managing India and other global accounts. With over 7+ years of experience in the Broadcasting Industry, she has been integral to Chrome DM’s Broadcasting Division’s success. Prior to Chrome DM, she was briefly associated with Saatchi & Saatchi as part of client servicing, looking after brands such as British High Commission, Kenstar, Electrolux, Monte Carlo, Magic Moments and ONGC. Ever since she joined Chrome DM in 2013, Riya held a number of ascending titles, including AVP, and the current position of Business Head. She was responsible for delivering exceptional growth managing 450+ channels and other new accounts, which made her progress expeditiously to her new role of heading Broadcast & Media both. She is currently overseeing business development with major global clients heading up more data and technology projects, and revenue growth for the vertical. She also leads the team responsible for proprietary, marketing and communications spanning Brand Management, Media Management and now Consumer Insights. When away from work, Riya is passionate about traveling, literature, music as well as media.
With over 30 years of experience, Sreehari currently heads South & West for the Optimal vertical at Chrome DM. He has been associated with Ogilvy, Group M and Havas Media. He is a Media Planner, Media Buyer and worked for various prestigious clients like Hindustan Unilever, Godfrey Philips, Reckitt Benckiser, Nike, IBM, Bosch etc. A hard-core client servicing man, he’s meticulous, detail oriented and loves un-conventional way of approach to explore innovative ideas. Sreehari is a keen reader of philosophy, a music lover and a Musafir.
Kinjal heads the Broadcasting vertical at Chrome DM. With over 11 years of experience in Telcos, DTH and Media, he is an energetic and dynamic sales manager with proven skills in key account management, negotiating complex agreements, strategic planning and relationship development. He has genuine passion for sales strategy and a well-rounded background in supporting a progressive organization, in optimizing performance and growth. Astute communicator and presenter adept at establishing rewarding relationships to benefit business growth. Kinjal has pursued his Masters from London and loves spending his Sundays on the Cricket field.
Rural Establishment Survey
An unprecedented study capturing consumer behavior, preferences, awareness and consumption patterns across 2,15,000 villages in India.
Detailed interviews with specific set of respondents asking particular questions based on discussion guide. It helps you to read the psyche of your consumer and gives strategic solutions on the spot.
Assesses saliency and usage patterns for products and brands across different categories in the market.
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ESPN Software India – 2011,
“Thanks for all the help during the World Cup “
HDIL. – 2015,
“Really appreciate the promptness”
Distribution Strategy, Star India. – 2008,
“We are finally able to get useable data that enables us to solve problems instantly“
Madison Communications. – 2013,
“The data is extremely helpful. Chrome is outstanding in terms of data and delivery timelines.”
ZenithOptimedia. – 2014,
“The quantum of revenue contribution marketers are getting from this part of the country, there is definitely a story to take it forward. I am really looking forward to Chrome NE data”
Central Commercials at Colors – 2013,
“Thanks a ton. Appreciate the prompt reverts.”
Network18. – 2016,
“Thanks for the details. Really appreciate the prompt response.”
Research BBC. – 2012,
“I’d like to say that the service levels have been more than satisfactory. The team has been delivering well on our expectations. Even the internal stakeholders are satisfied. So, all I’d say is ‘Thank you’ and keep up the good work.”
Discovery Networks, APAC – 2011,
“Discovery has always been well distributed, but we didn’t know where our channel was going on and off. However with Chrome we can now sit in our office and in one glance tell what is happening across markets. Chrome has also helped us refine our language offering. We have been able to do new launches in important markets based on earlier performance of our channels and Chrome has been instrumental in this.”