PRODUCTS / SERVICES
BROADCAST SOLUTIONS
Chrome Ratings Plus
Chrome Plus Audio/Video
Chrome Plus Language Feed
Chrome Piracy Track (CPT)
Chrome Plus Live Monitoring
Chrome RTi
Chrome Predictive DPi
Chrome DTH
Chrome Hotel Track
Chrome DFR
Chrome Interconnexion
Chrome OAP
Chrome SES
Chrome Break Strategy
Chrome CCO
Chrome DPi
Chrome DRR
Chrome Track 2.0
Chrome Live
CRIC
Chrome Dual LCN Report
Chrome Landing Page Report
CONSUMER & BRAND ANALYTICS
Retail Track
Cine Track
Mystery Shopper Program
OOH Track
10K
Brand Track
FGD & Surveys
MEDIA & ADVERTISING SOLUTIONS
Chrome Optimal
Chrome Optimal +
Chrome Optimal
Chrome Optimal +
OUR CLIENTS
About Us
Chrome DM is a technology-driven market research firm with a Pan-India on-ground presence. As of September 2017, the organization has a team of 650+ field staff, 150+ managerial staff and 450 tele-callers speaking over 22 languages to gather data from 3300+ towns. With a presence in over 6,00,000 villages, Chrome DM also has an unprecedented reach into Rural India. Since its inception, Chrome DM has worked with some of the biggest brands across industry verticals, including Dabur, Gionee, Lava, Sony, Samsung, Government of Rajasthan, BJP, Employee Provident Fund Organization, Star India, Bureau of Energy Efficiency, Times Group, Future Group, Mercedes, Cafe Coffee Day, Zee, Soulflower & Mahindra amongst other reputed organizations, by providing them research & advisory.
LEADERSHIP
PANKAJ KRISHNA
With over 20 years of experience in the media space, Pankaj Krishna, an industry veteran, has worn many hats. Having completed his O Levels from University of London, Pankaj finished an executive education programme from Harvard Business School. While his entrepreneurial journey began in 2008, Pankaj has learnt the ropes of the media industry at some of the best brands in the business – India Today, National Geographic, Star India – before going on to be the business head of UTV India.
PANKAJ KRISHNA
Founder & CEO
Vikram Gerald
With over 25 years of experience, Vikram currently heads the Network Operations Centre comprising of 650+ field staff, 450+ call centre employees in Chrome DM. He has been associated with multiple verticals in the IT/ ITES/ Operations/ Business Development & Pre-Sales Domains. He is a Microsoft/ ITIL certified professional and has been managing teams of onsite/ offsite IT engineers, sales professionals, field staff, tele-calling executives/ TL’s/ Managers, MIS professionals and remote infrastructure management professionals during his tenure. He has been involved in design, implementation and management of IT setups in various industry verticals like Media, Retail, IT, Manufacturing, Research, MSP’s, PSU’s, etc. Vikram loves to travel & listening to music.
Vikram Gerald
Associate Vice President – Network Operations Centre
Riya Maity
Riya heads the Broadcast & Media solutions at Chrome DM, managing India and other global accounts. With over 7+ years of experience in the Broadcasting Industry, she has been integral to Chrome DM’s Broadcasting Division’s success. Prior to Chrome DM, she was briefly associated with Saatchi & Saatchi as part of client servicing, looking after brands such as British High Commission, Kenstar, Electrolux, Monte Carlo, Magic Moments and ONGC. Ever since she joined Chrome DM in 2013, Riya held a number of ascending titles, including AVP, and the current position of Business Head. She was responsible for delivering exceptional growth managing 450+ channels and other new accounts, which made her progress expeditiously to her new role of heading Broadcast & Media both. She is currently overseeing business development with major global clients heading up more data and technology projects, and revenue growth for the vertical. She also leads the team responsible for proprietary, marketing and communications spanning Brand Management, Media Management and now Consumer Insights. When away from work, Riya is passionate about traveling, literature, music as well as media.
Riya Maity
Business Head
Sreehari Parameshwaran
With over 30 years of experience, Sreehari currently heads South & West for the Optimal vertical at Chrome DM. He has been associated with Ogilvy, Group M and Havas Media. He is a Media Planner, Media Buyer and worked for various prestigious clients like Hindustan Unilever, Godfrey Philips, Reckitt Benckiser, Nike, IBM, Bosch etc. A hard-core client servicing man, he’s meticulous, detail oriented and loves un-conventional way of approach to explore innovative ideas. Sreehari is a keen reader of philosophy, a music lover and a Musafir.
Sreehari Parameshwaran
Associate Vice President – Business Development & Alliances
Shantanu Dubey
Shantanu heads the Consumer Brands & Analytics vertical at Chrome DM. After having worked for 7 + years in the hospitality industry for premier brands like The Taj Hotels and The Oberoi Hotels respectively, he decided to experience and add another skill set to his profile by taking the challenge of consumer brand research. Shantanu is a diligent worker, detail oriented and an experienced sales professional who seeks to challenge the conventional approach and explore new ideas. Energized by meaningful dialogue, and excellent business relationship management skills he drives towards perfection and excellence. As per him the key to success is “Eye for Detail” which ensures the right aspect of Client management and service delivery. When he is not at work he is an avid dog lover, a die-hard progressive Trance fan and follower of Football, Formula 1 & loves to travel.
Shantanu Dubey
Associate Vice President - Consumer & Brand Analytics
Kinjal Desai
Kinjal heads the Broadcasting vertical at Chrome DM. With over 11 years of experience in Telcos, DTH and Media, he is an energetic and dynamic sales manager with proven skills in key account management, negotiating complex agreements, strategic planning and relationship development. He has genuine passion for sales strategy and a well-rounded background in supporting a progressive organization, in optimizing performance and growth. Astute communicator and presenter adept at establishing rewarding relationships to benefit business growth. Kinjal has pursued his Masters from London and loves spending his Sundays on the Cricket field.
Kinjal Desai
Associate Vice President – Business Development & Alliances
Certifications
Empanelled With DAVP
One Of The Only 7 Companies In India To Be Empanelled With The Govt. Of India
Certified By Bureau Veritas
A Certified Team Of Analysts With Deep Specializations
Processes Audited By E&Y
3rd Party Audited Data Collection Processes
Empanelled With NFDC
Empanelled With GroupM
NEWS
Campaign by Ministry of Health & Family Welfare gets back on being the Most Aired while campaign by Colgate Swarna Vedshakti is the Most Watched: Chrome Optimal+ WK 30
Chrome Data Analytics and Media’s Optimal+ data has released the comparative study of the performance […]
Campaign by Clinic Plus Shampoo is the Most Aired while campaign by Whatsapp is the Most Liked: Chrome Optimal+ WK 29
Chrome Data Analytics and Media’s Optimal+ data has released the comparative study of the performance […]
Campaign by Vicks Vapourub is the Most Watched while campaign by Whatsapp is the Most Liked: Chrome Optimal+ WK 28
Chrome Data Analytics and Media’s Optimal+ data has released the comparative study of the performance […]
Campaign by new entrant Whatsapp is the Most Aired & Most Liked: Chrome Optimal+ WK 27
Chrome Data Analytics and Media’s Optimal+ data has released the comparative study of the performance […]
Campaign by Ministry of Health & Family Welfare is the Most Aired while campaign by AarogyaSetu App gets down to the 2nd spot in the Most Liked: Chrome Optimal+ WK 26
Chrome Data Analytics and Media’s Optimal+ data has released the comparative study of the performance […]
Sports becomes top gainer in Chrome DM week 29
Sports genre has become the top gainer in week 29, 2020 of Chrome Data Analytics […]
Hindi GEC genre slightly gains in Chrome DM week 28
With less significant changes in week 28, 2020 of Chrome Data Analytics and Media data, […]
Infotainment becomes top gainer in Chrome DM week 27
Infotainment genre has become the top gainer in week 27, 2020 of Chrome Data Analytics […]
Sports genre becomes top gainer in Chrome DM week 12, 2020
Sports genre has become the top gainer in week 12, 2020 of Chrome Data Analytics […]
English news becomes top gainer in Chrome DM week 11, 2020
English news has become the top gainer in week 11, 2020 of Chrome Data Analytics […]
TESTIMONIALS
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